Engineered for Excellence
When customers need a service business, they do one of two things: type a search into Google, or ask an AI assistant. We engineer your business to win both — found on Google Maps, and recommended by ChatGPT, Perplexity, and Google's AI answers.
Search Engine Optimization (SEO) gets you found when customers type into Google. Answer Engine Optimization (AEO) gets your business cited when they ask ChatGPT, Perplexity, or Google's AI — “who should I call for a plumber tonight?” Both are won the same way: every fact about your business made true, identical, and effortless for a machine to verify. Google rewards that with map visibility. AI assistants reward it with recommendations. Customers reward it with phone calls.
One canonical version of your name, phone, hours, and service area — made identical everywhere a machine can read it. Mismatched facts destroy machine confidence; matched facts earn it.
The single biggest local ranking factor, built out fully and maintained — categories, services with prices, photos, posts, and review responses.
One page per money topic, titles and headings engineered for your city, and connected structured data that hands Google and AI engines a machine-readable declaration of who you are.
The files AI assistants can check — including llms.txt — plus verified access for the AI crawlers many hosts silently block. If ChatGPT's crawler is blocked, you don't exist in its world.
Your customers' real questions, answered in the first sentence, in their exact wording — the format AI assistants and Google's answer boxes lift and quote.
Calls from the site, map-pack coverage, organic clicks, review growth, and whether AI assistants mention you for target prompts. You cannot manage what you cannot measure.
Core — $997/month — Single-location businesses in standard-competition markets: plumbers, chiropractors, dentists, restaurants, and similar service businesses.
Pro — $1,497/month — Competitive verticals like contractors and med spas, and multi-location businesses. A contested map takes more work to win.
$2,500 one-time setup · 6-month initial term, then month-to-month · Houston-based, delivered online worldwide
Every engagement starts with a feasibility audit — I only take clients I can move.
Local SEO + AEO for the businesses that run your city
LaTonya S. Johnson is a chemical engineer who spent over a decade designing multi-million dollar industrial systems for ExxonMobil, Praxair, and CenterPoint Energy — then became a multipreneur and built The Laminar Flow Code, applied systems engineering for income. Your visibility gets the same treatment: one source of truth for your business facts, measured inputs, verified outputs, and a monthly feedback loop. No guesswork, no jargon, no lock-in contracts.
Every engagement starts with a feasibility audit: your current visibility, competitor strength in your service area, and whether the numbers say the system can move you. I only take clients I can move — if the audit says I cannot, I tell you, and you keep the findings.
A one-time $2,500 setup fee covers the heaviest first-month work — the baseline audit, business-facts lockdown, Google Business Profile build, and schema foundation. Monthly service comes in two plans. Core is $997 per month for single-location businesses in standard-competition markets: plumbers, chiropractors, dentists, restaurants, and similar service businesses. Pro is $1,497 per month for competitive verticals like contractors and med spas, and for multi-location businesses — a contested map takes more work to win. Both plans run a six-month initial term, then month-to-month. Typical agency retainers for local SEO run $500 to $3,000 per month depending on market and competition — both plans sit at the accessible end of what your industry already pays.
Answer Engine Optimization (AEO) is the work of getting your business into AI-generated answers — ChatGPT, Perplexity, Gemini, and Google's AI Overviews — instead of only ranking web pages. It means structured data, consistent business facts, and content written so an AI can quote it and cite you.
SEO wins the search you type into Google; AEO wins the question you ask an AI assistant. They are won the same way — by making every fact about your business true, identical, and easy for machines to find — so we build both together rather than selling them separately.
Most local campaigns show early movement within 60 to 90 days, with meaningful rankings on competitive terms typically taking four to six months. AI-assistant visibility moves on crawl and retraining cycles, so we track it as a monthly scorecard.
Houston is home base and where local results are strongest, but the entire system is delivered online — any service business anywhere can work with us.
Med spas, contractors, plumbers, dentists, chiropractors, lawyers — and any service business whose customers search Google or ask AI assistants for recommendations.
Search visibility is a system, not a trick. As a chemical engineer who designed industrial systems for ExxonMobil, Praxair, and CenterPoint Energy, LaTonya applies the same discipline here: one source of truth, measured inputs, verified outputs, and a monthly feedback loop.